GRACE L. NYSTRUM is the Enterprise Business & Community Engagement Strategic Marketing Executive at Bank of America. In this role, Nystrum brings together numerous functions responsible for advancing Bank of America’s strategy by delivering global financial resources and expertise to
customers and clients through our eight lines of business.
Grace is responsible for leading a key part of connecting internal and external leaders to advance the goal of delivering one company to customers, clients and external business partners within the market presidents and enterprise Business and Community Engagement organizations.
Previously, Grace was the head of Business Banking marketing at Bank of America Merrill Lynch.Business Banking served small to mid-sized businesses with annual revenues from $5MM to $50MM. She was accountable for driving national strategies to serve within Commercial Banking, as well as the creation of marketing plans for every marketing channel. As a bank leader, she was responsible for collaborating and influencing many internal and external business partners.
Through her leadership skills, she repeatedly demonstrated strengths in acquiring and retaining clients, deepening relationships and advancing business goals.
Grace began her career with Bank of America in 1996 and has held numerous leadership positions in marketing. She was a member of the Consumer Bank marketing organization. In this role, Grace was responsible for developing and leading initiatives targeting the Hispanic market. In her tenure at the Bank, Grace has had the opportunity to launch Hispanic marketing efforts, managed
Bank of America and Bank of America Merrill Lynch transitions for the Consumer Bank and Global Commercial Bank. Her positions also include the head of the Global Commercial Strategic marketing for Business Banking and Dealer Financial Services. Grace also served as the National Relationship Manager for the Global Commercial Businesses.
Prior to her career with Bank of America, Grace held numerous management positions in marketing, sales and service for Saks Fifth Avenue in San Antonio, Texas and Chevy Chase, Maryland. A graduate of the University of Incarnate Word in San Antonio, Texas, Nystrum is an active member of Bank of America Employee Networks, including Hispanic Organization for Leadership (HOLA) and Leadership, Education, Advocacy and Development (LEAD) for Women. Grace serves as the COO of HOLA and Co-Chair of the HOLA Mentoring Program. She resides in Charlotte, NC.